Why do people purchase anything? Market research revealed that the typical Odwalla shopper is a millennial seeking quick, single-serve healthy snack items. This decision staves off hunger and hits on the emotional trigger that they are taking good care of themselves.
The team came up with a great approach to attracting the shopper’s attention. “Odwalla is a mouthful” embraces the brand's unique identity. Odwalla is a mouthful to say and a mouthful to experience. A mouthful of flavor, and a nutritious, thick and hearty, filling bit of sustenance to power through a day. In-store, online and everywhere this shopper works and plays, they'll see or hear a gentle reminder to try this delicious, satisfying line of juices and snack bars.