A recent trip to Seattle to visit 102 Pike Street and the original Starbucks Coffeehouse drove home what a slice of Americana this brand has become. I have been working on this brand for several years. If you have been in a grocery or big box store and been tempted by a demo or display, you have been looking at ideas implemented by a team of very creative people I am proud to call my coworkers and colleagues. We've also worked on brand strategy, insights, consumer promotions, digital, e-commerce and more. Starbucks is a very demanding and discerning brand, which makes for better creative.