This is an insurance, warranty and device support program co-branded with Target and sold in a retail setting. The challenge was to take tired, technical copy and strip away the jargon. We reached Target shoppers by speaking to their emotional needs in the voice they have come to know as quintessentially "Target." Before this rebrand, shoppers were only seeing Asurion as a small brochure at checkout, and it was not branded properly. We created opportunities to appeal to shoppers in various departments as well as in expected aisles and trigger sales.