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Smirnoff Ice


Wanna take an ice run? Unlike a traditional "beer run,"  an ice run will help you feel light, relaxed and open to possibilities. We've created innovative and engaging ways to help you have a great time, including an Uber tie in. This way, you can party responsibly and have a cool time. 

Our Fire & Ice concept brings all the fresh flavors and experiences of summer to the forefront, so shoppers can use their imaginations when shopping. When they take their purchase home, they'll be inspired to enjoy the crackling bonfire, a cool drink in hand and a recipe book of fun, interactive ideas including s'mores.

Because everyone loves s'mores. 

Ice Run Concept


Fire & Ice Concept