The holiday season is an ideal time to take all that is beautiful and elegant about this upscale brand and share it with family and friends. In this conceptual activation, you’ll see many different ways to enjoy Stella Artois: whether the shopper is hosting a party or giving it as a gift. Did you know there is a 9-step ritual to properly serving Stella Artois? So we created a game that challenges users to try their hand at being a virtual barkeep. It’s intriguing, it’s classy, it’s on brand and just like the perfect holiday gift, totally unexpected.