spec work



What's Good Today


Here we created a personal connection with shoppers, offering up a fresh and exciting experience. Shoppers will be surrounded by the sights, sounds and aromas of fresh and local items in key areas of the store. We’ll pique their interest and create a dialogue that begins with the simple question “What’s Good Today?” and ends with a variety of fresh, delicious answers. Shoppers will feel excited about their next visit and ready for a customized shopping experience that changes based on what’s good…day after day. 

Leveraging the voices of authority in Produce, Dairy, Meat, Seafood, Beer, Floral and Bakery, we provide inspirational and educational recommendations on fresh, local and seasonal offerings.