Branding & Naming
I wrote the packaging copy for this and several other product lines. The primary focus was to convey the decadence and sensory experience enjoyed when consuming these delectable treats. I chose to feature this product because I was given a longer word count than usual, better to showcase my skills.
The Copy Reads: The best chocolate experience in a cookie! Introducing Dove cookies, the most luscious and indulgent chocolate experience in a cookie. We bake rich, buttery cookies and add our signature, silky smooth Dove chocolate in every bite. Whether you share Dove cookies with someone special or relish your moments alone with them, we hope you'll savor the silky chocolate decadence in each and every chunky morsel.