featured branding & naming projects



Naming and branding goods and services is my absolute favorite thing. I discovered my gift as a junior copywriter, and I have created systematic naming conventions and techniques that approach it with art and science.

I love writing CPG copy and seeing the products I have named in market. Creating a brand personality based on guidelines and strategic goals is exciting, evocative work. Seeing a company thrive and grow and knowing that I helped take them there, well that’s everything. 

I’ve also named lots of events in the B-2-B arena and named a few insurance products. If you want to see those samples, shoot me a note. They aren’t as flashy, but they are smart and well thought out.